June priority: double down on Real Estate Transactions content. Across May this format outperformed motivational content on both reach and engagement. Pair with the SKLES Skills Up FB cross-post strategy for the page migration.
Full Metrics — May vs June Target Source: SMM Report + FB Export Apr24-May21
Metric
May Actual
Jun Goal
Read
Status
Total Views
6,600
5,000+
Ad-inflated
Hit
Post-level Engagement Rate
6.25%
8%
Healthy by ER÷reach
On track
Posts (Apr 24-May 21)
9
12-15
Increase cadence
Below pace
Watch Time
11m 33s
30m+
Low
Behind
External Link views
80.3%
Track
Webinar ads
Noted
Photos / Video share
89% / 11%
60% / 40%
Heavy photo
Shift mix
New followers
— pending
+50
Need export
Pending
Signal: the one video published in May reached 148 — 5× the average photo reach (avg 28). The format lever is clear: shift content mix to 60% video / 40% static in June.
TikTok
Job: Awareness — cold discovery engine
Source: Manual export · API not in scope
★ North-Star: FYP reach + new followers
Total Views
1,795
Baseline
Jun goal: 2,500 (+39%)
New Followers
+52
Strong
Jun goal: +75
Profile Visits
99
+50%
Jun goal: 130 (+30%)
FYP Traffic Share
87.8%
Algorithmic
Algorithm signal
Full Metrics — May vs June Target Source: SMM Report
Metric
May Actual
Jun Goal
Read
Status
Total Views
1,795
2,500 (+39%)
Baseline solid
On track
New Followers
+52
+75
Organic growth
On track
Profile Visits
99
130 (+30%)
+50% MoM
On track
FYP traffic share
87.8%
Maintain ≥80%
Pure discovery
Hit
Total followers
— pending
Track
Need export
Pending
Healthy organic discovery channel. 87.8% of traffic from FYP = TikTok's algorithm is actively pushing content. No paid lift needed for awareness — keep posting cadence, lean into Real Estate Transactions content (cross-channel top performer).
Status: Admin access blocked · email reminder pending to Sean
★ North-Star: Post impressions to professional audience
Followers (Total)
6,819
Baseline
Jun goal: +50 (+0.7%)
Impressions
499
+33%
Jun goal: 749 (+50%)
Reach-to-follower ratio
7.3%
Low
Biggest opportunity
Connections
6,277
Strong
B2B network
Full Metrics — May vs June Target Source: SMM Report
Metric
May Actual
Jun Goal
Read
Status
Followers (total)
6,819
+50
Mature audience
On track
Connections
6,277
Maintain
Strong B2B
Hit
Impressions
499
749 (+50%)
+33% MoM
Behind
Reach % of followers
7.3%
15%+
Worst conversion
Format gap
Native LI posts/wk
— pending
2/wk (text + video)
Need access
Pending
Biggest underutilized channel. LinkedIn has 6,819 followers + 6,277 connections — but only 499 impressions. That's a 7.3% reach-to-follower ratio (the worst on any channel). Cause: content format isn't built for LI distribution (LI rewards comments + dwell time, not video views). June fix: 2 native LI posts/wk (text + 1 short video), Sean posting as person not page.
YouTube
Job: Positioning / be recognised · skillsupwithseanklangston
Source: YouTube Data API (public stats live) · analytics needs channel-owner auth
★ North-Star: Avg view duration on Blueprint content
Live — channel snapshot Live · YouTube API
Sean K. Langston channel ·
Recent uploads Live · public views
Monthly report — May baseline
Views
1,223
61% of goal
Jun goal: 2,000+
Watch Hours
7.9
53%
Jun goal: 15+
Subscribers (Net)
+5
33% of goal
Jun goal: +15
CTR
2.3%
58% of goal
Jun goal: 4.0%
Monthly Audience
417
70% of goal
Jun goal: 600+
Impressions
3,800
Discovery
Grow reach
Top Shorts (May) Source: YouTube Executive Report
1Magic Johnson's #1 Real Estate Advice339
2Private Lenders for Real Estate Investing238
3Amazon Depends on This to Win110
4Massive Salary to Retire Early87
5Your Tenant Pays The Mortgage79
Traffic Sources
Shorts Feed
76.6%
Other / Direct / Search
10.3%
Suggested Videos
5.2%
Channel Pages
4.6%
Browse Features
3.3%
Top Long-Form (May)
Title
Views
Watch Time
CTR
Renovate a Rental Property
41
2.67 hrs
3.62%
Build Wealth Through Real Estate
31
0.33 hrs
5.71%
Buy Your First Investment Property
28
0.83 hrs
4.48%
3 Key Ways to Build Wealth Through Real Estate
24
0.48 hrs
1.99%
Real Estate Investing with a Job
15
0.53 hrs
1.78%
The signal: Private Lending content showed the strongest retention (89%+ avg view duration on the Private Lenders Short). Recurring Private Lending series + property-specific long-form videos are the June priorities. CTR lift from 2.3% to 4% comes from shorter, higher-curiosity titles + better thumbnails.
Source: Meta Ads Manager export + Zoom Performance Report
★ North-Star: Cost per attendee (not just CPA)
Live — Jul 15 campaign
Live · Meta API
Pulled straight from the Meta Marketing API for the two live campaigns.
Live campaign breakdown Meta API
Campaign
Spend
Impressions
Reach
Clicks
CTR
Results
May 21 webinar — baseline retrospective
The prior cycle, kept for comparison. The live block above is the current Jul 15 push.
CPA (Paid Reg)
$7.66
Near target
Target: $6 (Demond)28 paid regs
Attendance Rate
5%
Critical miss
Jun goal: 25%+9 of 171
Cost per Attendee
$107+
Webinar leak
Driven by attendance fix
Total Registrants
171
Demand exists
28 paid + 143 organic
Funnel — May 21 webinar (full picture)
Ad Spend
$215
Webinar conv campaign
▶
Impressions
6,163
▶
Paid Registrations
28
$7.66 CPA
▶
Total Registrations
171
+143 organic
▶
Attended
9
5% show rate
May 21 Campaign Performance Source: Meta Ads Manager
Campaign
Spend
Result
CPA
Webinar Conv (May 21)
$214.51
28 regs
$7.66
Engagement (still active)
$119.96
246 visits
$0.49
Action item: pause "SKLES — Engagement — May 2026" today. Campaign is still live but has no defined next step — burning $5/day on the wrong objective.
May 21 Webinar Event Source: Zoom Performance Report
Topic
How To Become Financially Independent
Actual start
11:53 AM EST
Duration
42 min
Registrants
171
Attended
9
Attendance rate
5%
Q&A questions (via Chat)
8
Jun 30 webinar — restructure plan
Lever structure + targets
Lever
What it does
Budget
Target
Lever 1 — Protégé Conv
Reels-style video ads, 4 variants, 2-week runway
$900-1,000
CPA $6-10 · maintain
Lever 2 — Boost Organic
Boost high-fit posts (member recognition, RE Transactions)
$200-300
Event-driven
Attendance fix
6-touchpoint reminder seq + SMS + re-engagement to no-shows
$0 marginal
Show rate 25%+
Time slot
7:00 PM EST (vs May's 12 PM)
Locked
Structural lift
The leverage point: ad campaign already hit its CPA target. The Jun 30 win comes from converting registrants to attendees, not from getting cheaper registrations. Reminder sequence + 7pm time slot + SMS turn-on + ad-copy-to-webinar-opening match = the package.